Strategic Review - Singapore Airlines - 1961 Words

Table of content: Summary Introduction I. Background of Singapore Airlines II. Strategy 1. What is Strategy? 2. The nature of Singapore Airlines Global Strategy 3. Mission and value of SIA III. Strategic analysis of the organization and its environment 1. PEST analysis 2. Strategic Capabilities 3. Strategic SWOT analysis IV. Future strategic aspects for SIA 1. Recommendation 2. Conclusion References Summary: In this report I examine the history of Singapore Airlines’ the report will then including the corporate strategy, strategic choice and analysis of the company’s external environment political, economic, social and technical environment (PEST analysis), strategic capabilities and the strength,†¦show more content†¦The politics has become more secure between the nations around the globe. This Secures the Airlines business and gives the Airline industry a possibility to enter a new market. On the other hand, this will growth substantially the competition that the control will lose the advantage, Singapore Airlines (SIA) can no longer be the only airline in Singapore. A political barrier for Singapore Airlines would be its proposal for a investment in Air India, dealing in demanding setback to the Indian government’s privatization. Also there may be some potential that the 11th of September terrorist attack may shape a huger will to liberalize the industry, particularly as a large market companies have an important influence and chance in a deregulated nature. Economic Environment: Businesses need to reflect the state-run of a dealing economy in the short and long-terms for example: interest rates, inflation, unemployment, outlook for the economic Gross Domestic Product (GDP), or lack of investment. This is especially real when scheduling for global marketing. The event from the 11th of September has influenced the flight security in the view of the customers. Each environmental problem together with the impact of increase of fuel this has an impact of the basic prices of flights or inShow MoreRelatedCase Study : The Workforce Management Program1587 Words   |  7 Pagessplit from Malaysian Air in 1972, Singapore Airlines (SIA) began an aggressive growth strategy focusing first and primarily on its aircraft. During the 70 s, the airline made some very bold moves in upgrading its fleet of aircraft. Some of the unique offerings that SIA invested in were to provide live musical entertainment on many of its flights. It also focused on comfort and offered sleeping amenities called slumberettes on some flights. Additionally, the airlines management pursued gourmet chefsRead MoreHealth Organization Case Study Research Essay1514 Words   |  7 PagesHarvard Business Review Online and Hoovers Company Records, found in the GCU Library, are useful sources. You may also find pertinent information on your organizations webpage. 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